Recruiting Tip #2
Models care about more than just money. Certainly, getting paid is important to any professional model. Like anyone else, she has bills to pay and various other needs for cash. First-time or occasional models are going to be enticed by monetary compensation. Even part-time models rely on modeling for income. However, they want more out of a modeling career than just a steady stream of paying jobs.
Models want to be portrayed in a favorable light. They want a comfortable working environment and an amiable photographer. Models want to work with a photographer that they perceive to be an echelon above whoever they’ve worked with previously. Novice models will want to fortify their portfolios with images that are superior to their current ones. Experienced models care about working on projects that are higher profile than they have worked on before.
Certainly a few models seem to only care about money. But even the money-conscious model has more than one dimension. Although some models tell me that they are willing to work with anyone who will pay, I’m willing to bet that they perform better when they admire the photographer.
Offering more money will often bring in more models. But anything significantly above a fair wage will yield diminishing returns. Offering outlandish pay can backfire as models become suspicious of your legitimacy.